Bob Taussig - Having been in sales for over 25 years, believes in top down selling. After all, who is more interested in reducing expenses and improving the bottom line than owners and top management? My goal is to have top management direct me to an individual in their organization that I work with to complete their lighting analysis. Then we both come back and present to their upper management our findings, based on data gathered. Assuming we can provide an excellent, cost justification that benefits the company as well as their stockholders, everyone wins.